Auto insurance leads are inquiries from consumers interested in receiving information or quotes for automobile insurance.
Lead Models
- shared
- exclusive
- inbound call
- live transfer
- quote appointment
Freshness
Consumers may submit multiple quote requests within a short period.
Track exact lead age and prior distribution.
State Controls
Agents and producers who sell, solicit or negotiate insurance are licensed at the state level.
Lead-generation staff should remain on the acquisition side of the licensed-sales boundary unless appropriately licensed.
Economics
Track:
lead → contact → quote → bind → retained policy
Separate gross written premium from actual agency commission/profit when measuring CAC.