Auto transport leads are inquiries from consumers or businesses seeking vehicle shipping.
Lead value depends heavily on route, timing, vehicle type and whether the buyer's operating model can actually serve the shipment.
Lead Fields
- origin
- destination
- vehicle
- operable/inoperable status
- desired timing
- contact information
Models
| Model | Main issue |
|---|---|
| Shared quote lead | Competition |
| Exclusive | Exclusivity terms |
| Inbound call | Intent |
| Transfer | Immediate sales capacity |
| Dealer/B2B | Volume and repeat potential |
Route Economics
Not every lane produces the same margin.
Lead-buying rules should account for:
- pickup/delivery geography
- season
- equipment
- timing
- available carrier capacity
Business Representation
Marketing should accurately describe whether the company is operating as a carrier, broker or another role applicable to the transaction. R1 does not use lead copy to blur those distinctions.
Economics
Track:
lead → quote → booked transport → completed shipment → margin