Bankruptcy leads are inquiries from consumers or businesses interested in discussing bankruptcy-related legal services.
A marketing vendor can generate and route the inquiry, but legal eligibility and advice belong to the lawyer.
Segments
- consumer bankruptcy
- Chapter 7-related inquiries
- Chapter 13-related inquiries
- business bankruptcy where offered
These labels should be used as consumer-interest categories, not vendor-generated legal determinations.
Lead Quality
Evaluate source, geography, prior distribution, consultation availability and advertising claims.
Legal Advertising
ABA guidance permits payment for certain lead generation while prohibiting arrangements that create improper recommendations or misleading impressions. State rules govern the actual firm's conduct.
Economics
Track:
lead → consultation → attorney evaluation → signed engagement → collected fee