Immigration law leads are inquiries from individuals, families or businesses seeking legal help with immigration matters.
Language capability and matter classification are especially important operational variables, but lead-generation staff should not offer legal conclusions.
Matter Segmentation
Possible campaigns may include:
- family immigration
- employment/business
- citizenship/naturalization
- removal-defense inquiries
- other attorney-defined services
Qualification
Administrative fields may include location, language, broad matter type and consultation availability.
Marketing
Paid legal lead generation should be evaluated under the applicable professional-conduct rules. ABA Model Rule 7.2 commentary distinguishes permissible lead generation from paid recommendations.
Economics
Track:
lead → consultation → attorney review → signed client