Med spa lead generation attracts prospective patients interested in aesthetic or wellness services offered by a medical spa.
Campaigns should separate marketing qualification from medical candidacy.
Common Campaigns
- injectables
- laser treatments
- body contouring
- skin treatments
- other practice-authorized services
Qualification
Marketing staff may collect administrative information such as location, treatment interest and consultation availability.
Clinical candidacy and treatment recommendations belong to appropriately qualified clinical personnel.
Funnel
lead → contacted prospect → consultation → attended consultation → treatment purchased → repeat patient
Privacy
If a covered provider uses or discloses PHI for marketing, HHS rules may require patient authorization depending on the circumstances. HHS also limits how PHI may be given to a business associate for marketing.
The exact relationship and data flow must be assessed; a marketing platform should not assume all inquiry data is automatically usable for all downstream marketing.