Reverse mortgage leads are inquiries from homeowners interested in learning about reverse-mortgage products.
The most common reverse mortgage is the federally insured Home Equity Conversion Mortgage, or HECM. CFPB explains that HECMs are generally available to homeowners age 62 or older and have specific eligibility and ongoing property-charge considerations.
A lead generator should not convert those general facts into a promise that a particular homeowner qualifies.
Lead Models
- educational inquiry
- form lead
- inbound call
- scheduled consultation
- live transfer
Qualification
Administrative screening may include:
- age band where lawfully collected
- homeowner status
- general property location
- interest in discussing a reverse mortgage
- consultation availability
Loan eligibility belongs to the authorized lending process.
Marketing Quality
Review the exact consumer-facing ads.
Avoid sources that create misleading impressions about:
- government benefits
- guaranteed eligibility
- home ownership
- repayment obligations
- loan proceeds
CFPB emphasizes that reverse mortgages remain loans secured by the home and can involve ongoing obligations such as property taxes, insurance and property maintenance.
Economics
Track:
lead → consultation → application → completed counseling/loan process where applicable → closed loan