Senior living lead generation produces inquiries from older adults or families exploring independent living, assisted living, memory care or related community options.
Lead economics should be measured through move-in, not just tour volume.
Segments
- independent living
- assisted living
- memory care
- other community-specific offerings
Funnel
| Stage | Metric |
|---|---|
| Inquiry | Lead volume |
| Contact | Reach rate |
| Tour | Scheduled/held |
| Deposit/application | Sales progression |
| Move-in | Acquisition outcome |
Qualification
Potential criteria include geography, broad care preference, desired move timing, budget range where appropriate and tour availability.
Lead vendors should not clinically assess a person's care needs unless appropriately qualified.
Economics
Track:
lead → tour → application → move-in → retained resident economics