Solar lead generation identifies homeowners or commercial prospects interested in evaluating solar installations.
Programs may deliver shared contacts, exclusive leads, inbound calls, appointments or live transfers. Solar buyers should pay particular attention to homeowner intent because a person requesting a solar assessment is different from a contact generated by broad incentive messaging.
Lead Models
| Model | Buyer receives |
|---|---|
| Shared | Contact sent to multiple solar sellers |
| Exclusive | Prospect assigned under provider terms |
| Inbound call | Immediate call |
| Appointment | Consultation scheduled |
| Live transfer | Prospect connected |
Qualification
Potential factual criteria include:
- property location
- ownership status
- utility territory
- roof/home criteria supplied by installer
- electricity-interest context
- consultation availability
Lead vendors should not promise savings, tax outcomes, financing approval or installation results unless those claims are properly substantiated and authorized.
Appointment Quality
Track:
booked → confirmed → sat appointment → proposal → signed contract → installed system
This exposes whether cheap appointments are actually producing installations.
Territory
Utility market, installer licensing footprint and sales-team capacity can materially affect lead value.
Provider Questions
Ask about traffic source, ads, exclusivity, age, replacement policy, appointment confirmation, transfer criteria and source-level installed-customer attribution.