Water-damage and restoration leads are inquiries from property owners, managers or other prospects seeking help after water intrusion, flooding or another restoration event.
Response speed can be particularly important in this category because many callers are actively seeking immediate service rather than researching a future project.
Lead Types
- water extraction
- pipe/burst-water damage
- flood-related restoration
- drying
- fire/smoke restoration where included by provider
- commercial restoration
- other approved restoration categories
Delivery Models
| Model | Main consideration |
|---|---|
| Shared lead | How many restoration companies receive it? |
| Exclusive | How is exclusivity defined? |
| Inbound call | Is the caller inside service territory? |
| Live transfer | What screening occurs before connection? |
| Appointment | Does an appointment fit emergency demand? |
Freshness
Record:
- inquiry timestamp
- delivery timestamp
- first-contact timestamp
- dispatch/appointment timestamp
For urgent calls, an aged contact record can have very different value from a real-time transfer.
Territory and Capacity
Restoration firms should control leads based on:
- travel radius
- branch
- crew availability
- residential/commercial capability
- job category
- 24/7 response capacity
Qualification
Useful factual screening may include:
- location
- property type
- broad damage type
- whether service is still needed
- timing
Lead vendors should not make technical, insurance or coverage promises unless specifically authorized and qualified to do so.
Economics
Track:
lead → contact → dispatch/inspection → accepted job → collected revenue/gross margin
Evaluate insurance-related work based on actual company economics rather than assumed claim value.
Choosing a Vendor
Ask about source, freshness, transfer process, service-area filters, exclusivity, duplicate handling, call recordings, replacement policy and high-volume event capacity.