Sales dialer pricing depends on the dialing model, number of users, number of parallel lines, CRM integration, coaching features and telephony. A basic power dialer and a high-throughput parallel or predictive platform solve different problems.
Main dialer categories
Power dialer
Calls one prospect at a time for each rep and automatically advances through the list.
Parallel dialer
Places several calls for one rep and connects the live answer.
Predictive dialer
Places calls for a pool of agents based on predicted availability.
What drives cost
Common commercial inputs include:
- seats/users
- number of dial lines
- phone numbers
- telephony minutes
- CRM integration
- conversation intelligence
- coaching
- local-presence or number-management features
- minimum seats
- annual commitment
Do not evaluate cost alone
A $100 monthly dialer that produces two additional conversations per rep each day may be less valuable than a $300 platform that produces twenty more qualified conversations. The useful measure is productivity economics.
Potential metrics include:
Cost Per Live Conversation = Total Dialer Cost / Live Conversations
and ultimately:
Cost Per Qualified Opportunity = Total Calling Program Cost / Qualified Opportunities
Match the dialer to the team
Power dialing is often appropriate for smaller teams or high-value prospects. Parallel dialing is designed to improve individual SDR connection volume. Predictive dialing is normally more appropriate to pooled call-center operations.
Compliance and call quality
Higher dialing throughput introduces additional operational requirements around abandoned calls, number reputation, connection latency, list quality and applicable calling rules. Maximum call volume should not be the only purchasing objective.
Bottom line
Compare a dialer on productive conversations per rep hour, required workflow and complete telecom/software cost, not only monthly seat price.
Compare sales dialers or read Power vs Parallel vs Predictive Dialer.