FREE PLANNING TOOL
Lead Generation ROI Calculator
Model lead economics from spend through contact, qualification, appointment, customer acquisition and estimated value.
PLANNING ESTIMATE
$66,625estimated return after lead spend- Acquired customers
- 17.3
- Cost per lead
- $20
- Cost per contacted lead
- $36
- Cost per qualified lead
- $104
- Customer acquisition cost
- $1,154
- Estimated customer value
- $86,625
- Estimated ROI
- 333.1%
Planning estimate only. Results use the values shown and do not represent a quote, professional workforce forecast or financial advice. Test multiple scenarios and validate inputs before making a decision.
METHODOLOGY
A transparent starting point.
Formula
Estimated ROI = (estimated customer value − lead spend) ÷ lead spend
Worked example
The funnel applies each rate sequentially: leads → contacts → qualified leads → appointments or transfers → customers.
Assumptions and limits
Volume averages hide interval peaks, seasonality, channel mix and source quality. Change one assumption at a time and compare more than one realistic scenario.
Before committing budget, validate the model against actual interval, workforce, commercial and downstream revenue data.